Axe

Still photography, produced with Recreation Films. Unilever needed to expand their AXE ‘Irresistible’ commercial into a global digital campaign, including billboards and in-store signage. We stepped in to faithfully recreate higher resolution stills to match the original commercial, tracking down talent and wardrobe. We remotely oversaw an in-studio shoot in Barcelona and managed a buildout of full 3D backgrounds to match the city streets in Barcelona where the original ad was captured.